The Psychology of Car Colors

The car color a driver chooses reflects his personality and being his favorite color. But it is of equal importance the choice of color for the vehicle that you are about to buy.

The most controversial of colors is red. According to optometrists, red is the most difficult to see color. Many drivers claim that by driving a red car they get stopped less for speeding and have less accidents. But other group of red car drivers in a study complain that because they drive red cars they are moving targets for accidents and are stopped more often for speeding.

According to the studies done in New Zealand at the University of Auckland, silver cars are 50 percent less likely to be involved in a car crash resulting in a serious injury as compared to white cars.

More so, brown, black, and green are considered the least safe colors according to Reuters. While, yellow, gray, red and blue cars ranked in the middle. Gray cars are the most invisible in foggy conditions as shown by accident statistics. Lime yellow is best seen on cloudy days and in snowy winter conditions. Obviously at night white is the most visible and red is seen as black.

White is actually the easiest color to maintain and care for. Fifty percent of the white car drivers claim that white cars don’t look dirty as quick as colored cars, while the other half complain that they have to wash the car more often just to keep them looking tidy.

The colors that are more susceptible to sun damage are black, red and most other dark colors as they absorb more of the sun’s ultraviolet rays than light colored vehicles. Both red and black car owners say the interior warms up faster than in other colored cars. This is due to the absorption of heat rays from the sun. Depending on season and your climate zone this may be good or not so good.

No matter what your car color choice is, keeping a car in excellent running condition and keeping it clean are the most important for a safe and worry free driving.